KIRSTEN SIGGINS

I was hired for my communication skills. I believed I was good at it — present, engaged, effective. That was the story I told myself for years.
What I couldn’t see was that I was more of a teller than a listener. I lacked curiosity. I was going through the motions of being present rather than truly practicing it. The gap between who I believed myself to be and how I actually showed up was invisible to me — even when others tried to point it out.
Then I started asking more and telling less. I learned to listen. Unlearning a lifetime of habits takes practice — but it changed things.
Later, I discovered the WE-I Profile — and everything cracked open in a completely new way.
What the WE-I revealed wasn’t new information. It surfaced what was beneath everything — the patterns shaping my behaviour under pressure. The default version of me that would take over in high-stakes moments before I even realized it was happening. The version I had dismissed with a story I’d told myself so often it felt like fact: this is just who I am.
But it isn’t. That story is just what an unexamined pattern sounds like. And once you can see it — you have a choice.





The work started with a conversation. Then it became a framework. Then it became a book.
The Power of Curiosity, co-authored with Kathy Taberner, has been an Amazon bestseller, translated into Japanese, and endorsed by Daymond John. It’s the foundation the Institute of Curiosity was built on — and the place many leaders start.

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